You treat everything from acne to melanoma. Your website can't treat a first impression.
Dermatology is two practices under one roof. The medical side has more demand than it can schedule — patients searching 'dermatologist near me that takes my insurance' and hitting three-month waits everywhere. The cosmetic side is a cash-pay knife fight with every med-spa in the metro. Most dermatology websites serve neither: no online booking, no insurance list, a services page that ranks for nothing, and the cosmetic offering hidden like a secret. We rebuild dermatology sites to convert the medical demand that already exists and give the cosmetic side a storefront worthy of the margin.
On the medical side, dermatology has a problem most industries would kill for: demand outruns supply, and the average patient calls three offices before finding an appointment inside two months. That means the practice website's job isn't persuasion — it's removal of friction. Can I book online right now, do you take my insurance, how soon can I be seen, do you treat what I have. The practice that answers those four questions on the first screen scoops up patients that other practices earned the search traffic for and then fumbled at the phone tree. Condition pages do the ranking — acne, eczema, psoriasis, skin checks, mole removal — because patients search their problem, not the specialty.
The cosmetic side plays by opposite rules. Botox, fillers, and laser treatments are cash-pay, elective, and shopped on a mix of price, trust, and results — against med-spas that advertise aggressively and often undercut on price. The dermatologist's real edge is that a board-certified physician oversees the medicine, handles complications, and isn't learning injection technique from a weekend course; patients pay a premium for that when the site actually says it. Most practice sites either hide cosmetic services out of clinical modesty or list them with no photos, no pricing context, and no way to book. A proper cosmetic lane — physician-led framing, consented before-and-afters, transparent starting prices — turns the practice's credibility into the revenue the med-spas are currently taking.
The four ways dermatology websites lose money
We've audited hundreds of dermatology practice sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
No online booking in a specialty defined by wait times
The patient's whole problem is getting seen. If booking means calling during business hours and waiting on hold, they keep searching — and the practice with a real-time scheduler converts the demand your reputation generated.
The insurance question is unanswered
'Do you take my plan' is the first-or-second question of every medical dermatology patient, and most practice sites answer it nowhere. A simple, current insurance page keeps the front desk off the phone and stops qualified patients from bouncing to the next result.
One services page instead of condition pages
Patients search 'acne treatment,' 'psoriasis specialist,' 'skin cancer check' — not 'dermatology services.' A single catch-all page ranks for none of those, so the searches go to the health-system content mills instead of the practice ten minutes from the patient.
Cosmetic hidden like an embarrassment
The highest-margin services in the building get a text link and no photos, while the med-spa down the street runs a full storefront. Clinical modesty is costing real revenue: patients can't choose the physician-led option if they can't tell it exists.
The vibe we'd build for a dermatology practice
Dermatology is a medical practice and a cosmetic storefront sharing one front door. The vibe: warm terracotta and sage against clinical white — credible enough for a melanoma check, polished enough to compete with the med-spa, with the booking button doing the heavy lifting for both.
Built for how a dermatology practice actually wins work
A dermatology website wins by removing friction on the medical side and building a genuine storefront on the cosmetic side — two lanes, one credible brand.
Online scheduling, front and center
Real-time booking for new and returning patients, with soonest-available made visible. In a specialty where access is the product, the scheduler is the site's most important feature — everything else supports it.
An insurance and access page
Plans accepted, kept current, plus self-pay pricing for the uninsured and how referrals work. Answers the first question of every medical patient and cuts the front desk's call volume in the process.
A condition library that ranks
A real page per condition — acne, eczema, psoriasis, rosacea, moles and skin checks, hair loss, warts — written plainly, each pointing to booking. This is how patients search, and it's the entire organic strategy for a medical practice.
A cosmetic lane with a storefront's confidence
Botox, fillers, lasers, and peels presented properly: physician-led framing, consented before-and-afters, transparent starting prices, and its own booking path. Built to compete with the med-spa's marketing, backed by credentials the med-spa doesn't have.
Provider bios that build trust fast
Board certification, training, and a photo that looks like someone you'd show your skin to. Patients are choosing a person; the bio page is where the decision actually happens.
HIPAA-aware reviews and photos
Reviews displayed without clinical detail in responses; before-and-after photos published only with signed patient authorization. The site sells hard and stays clean — both matter, and they're not in tension when it's built right.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Dermatologists websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Should medical and cosmetic share one website or be split into two brands?
One site, two clear lanes, in most cases. The medical side's credibility is exactly what the cosmetic side sells — a med-spa can't say 'board-certified dermatologist oversees every treatment,' and splitting brands throws that advantage away. The build just has to respect the difference: clinical, insurance-forward tone in the medical lane; visual, price-transparent, booking-driven presentation in the cosmetic lane. A shared homepage routes each visitor in one click. The rare case for splitting is a cosmetic operation running as a genuinely separate business with separate staff — then it earns its own site.
Med-spas undercut our cosmetic pricing constantly. How does a website fight that?
By selling the thing they can't: the physician. Patients absolutely pay more for injectables when the person overseeing them is a board-certified dermatologist who handles complications for a living — but only if the site says so plainly, near the prices, where the comparison is happening. Transparent starting prices matter too; hiding numbers while the med-spa publishes theirs just removes you from the comparison. You don't need to match their price. You need to be visibly worth the difference, on the page, in one screen.
What can we actually show and say online under HIPAA?
More than most practices think, with less risk than they fear. Before-and-after photos are fine with a signed marketing authorization from the patient — we only publish consented cases. Reviews patients post are their own speech; the compliance line is in your responses, which should thank and never confirm ('we're glad you had a great experience,' not 'glad the acne treatment worked'). General condition content, provider bios, and pricing carry no PHI at all. We build to these standards by default, so the site can market aggressively without the practice manager losing sleep.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild with full SEO in 7 days, $3,800 for up to 20 pages with a blog, lead forms and integrations in 14 days, and $8,000 for 100+ page builds with a custom hero video, calculators and lead funnels. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your dermatology practice's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.
Got it. Your teardown is on its way to — we reply within 24 hours.