You light up the whole street. Your website is dark eleven months a year.
Holiday lighting compresses a year of revenue into one quarter, and the quarter is won before it starts. Residential customers book from late September; commercial properties book in summer; install calendars sell out by mid-November. Most installer sites can't explain the all-inclusive model, show a package price, or take a booking — so the season fills someone else's calendar. We rebuild holiday lighting sites to sell the model, book the date, and stay alive the other nine months.
This business is a calendar wearing lights. Residential searches start in late September, spike through October, and the good install slots are gone by the second week of November — while commercial buyers, the HOA entrances and shopping centers and restaurant patios, sign in July and August. That means the website does its most important work in shirtsleeve weather, months before a single bulb goes up. Most installer sites are an afterthought bolted onto a window-cleaning or landscaping company, updated in a panic each November — exactly when the customers who book the profitable early slots have already committed. The sell-out isn't a marketing trick in this trade; it's a physical crew-hours limit, and the site that says so plainly, with real dates, books the season first.
The other thing the website has to do is teach the model, because the price makes no sense without it. A customer imagining a guy hanging their Home Depot strands sees $1,800 and chokes. What pros actually sell is a season lease: custom-fit commercial-grade C9s designed for the house, professional install, in-season service when a section goes dark, takedown in January, and storage until next year — typically $1,500 to $3,500 for a first residential season, less on renewal since the lights are cut to fit. Explained, that's an obvious trade against ladders, tangled bins, and a December Saturday on the roof. Unexplained, it's a shocking quote. The sites that win do the explaining before the phone rings.
The four ways lighting websites lose money
We've audited hundreds of holiday lighting company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
The model is never explained
Customers assume they're paying you to hang the lights they already own, so your all-inclusive quote sounds insane. Design, commercial-grade lights, install, in-season service, takedown, and storage is a completely different product — and a site that doesn't teach that difference generates sticker shock instead of bookings.
No packages, no prices
A first season typically runs $1,500–$3,500 for a home and the customer has no idea — so half of them assume it's $300 and feel ambushed, and the other half assume it's $10,000 and never call. Package tiers with honest ranges fix both directions at once.
Invisible in July
Commercial properties book holiday lighting in summer and the earliest residential customers start looking in September. A site that only gets attention in November misses the buyers who matter most — the early bookers who fill the calendar at full margin before the panic season starts.
Selling lights with daytime photos
This trade's entire product is what a house looks like at night, and half the installer sites out there show rooflines at noon or no photos at all. Nighttime shots of finished homes are the whole pitch, and skipping them is like a restaurant with no photos of food.
The vibe we'd build for a holiday lighting company
Holiday lighting is bought with a photo of somebody else's house at night. The vibe: deep winter-navy sky, warm C9 amber tracing every roofline, evergreen accents — a nighttime gallery doing the selling and an install calendar doing the closing, months before December.
Built for how a holiday lighting company actually wins work
A holiday lighting website has three jobs: teach the lease model, book the install date, and get it all done before November. Everything we build serves one of them.
Package tiers with real numbers
Rooflines-only, full outline, and the works — each with an honest first-season range and the cheaper renewal price stated plainly. Renewal pricing is your best sales argument (the lights are already cut to your house) and almost nobody puts it in writing.
A 'how it works' model page
Design, custom-fit commercial-grade lights, install, in-season service, January takedown, storage — the full lease explained step by step. This page converts the sticker-shock customer into someone who understands why it costs what it costs and what a ladder-free December is worth.
An install calendar with honest cutoffs
Real capacity, real dates: 'October installs are booking now; after November 15 we're waitlist-only.' It's not manufactured urgency — it's the true crew-hours math of the trade, and stating it plainly is what pulls bookings forward into the profitable early slots.
A commercial lane
HOA entrances, shopping centers, office parks, restaurants — a separate page speaking to property managers in their language: insurance, multi-year agreements, summer booking windows, and photos of commercial installs. This buyer signs the biggest contracts and books the earliest.
A nighttime gallery that sells the block
Finished homes shot at blue hour, organized by package tier and neighborhood, so the customer can find a house like theirs and see exactly what the mid-tier looks like versus the works. The gallery is the closer; it earns real photography.
A reason to exist in March
Permanent trim lighting, patio and landscape lighting, or a clean cross-sell to your other trade — something that keeps the domain ranking and the crews billing outside Q4. A site that's dead nine months a year starts every season from zero.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Holiday Light Installers websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
My season is ten weeks. Is a website really worth it for a seasonal business?
The season is ten weeks; the selling is year-round. Commercial accounts sign in summer, early residential books in September, and Google decides who ranks for 'christmas light installers near me' based on a site that's been alive all year — not one that reappears in November. And if you add permanent trim lighting, the same site sells twelve months. You're not building a website for December; you're building the machine that fills December.
Customers choke at $2,500 to 'hang some lights.' How does a website fix that?
By selling the actual product before the price appears. A model page that walks through custom-fit commercial-grade C9s, professional install, mid-season service when a section dies, takedown in January, and storage until next year reframes the number: it's not a hanging fee, it's a season lease that deletes the ladder, the tangled bins, and the December Saturday. Add the renewal discount in writing and the second-year math gets genuinely easy. The customers who understand the model stop comparing you to a handyman.
Should I go after commercial accounts, and can a website really get them?
Yes, and yes — but on their timeline, not December's. Property managers and HOAs plan holiday lighting in summer, want multi-year agreements, and vet installers for insurance and proof of commercial-scale work before they'll take a meeting. A commercial page with entrance and streetscape photos, your COI available on request, and 'commercial proposals for this season close in August' puts you on their list. It's the steadiest, largest-ticket revenue in the trade, and most installers never even address the buyer.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild with full SEO in 7 days, $3,800 for up to 20 pages with a blog, lead forms and integrations in 14 days, and $8,000 for 100+ page builds with a custom hero video, calculators and lead funnels. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your holiday lighting company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.
Got it. Your teardown is on its way to — we reply within 24 hours.