You find what the sellers hoped nobody would. Your website hides everything buyers are looking for.
Home inspection is bought against a clock. The buyer is under contract, the inspection contingency gives them a week or two, and their agent handed them two or three names to check tonight. They're comparing price, availability, and whether your report looks like something a professional wrote — and the inspector whose site shows all three and books online gets the job. We rebuild inspector sites to win a decision that takes one evening.
No one shops for a home inspector at leisure. The buyer goes under contract, the inspection contingency starts a seven-to-ten-day clock, and that evening they're on the couch comparing the two or three inspectors their agent mentioned. The comparison is brutally practical: What does it cost? Can you come this week? What does the report actually look like? A typical single-family inspection runs $350–$600 depending on square footage, and the sites that publish that math — with a real-time calendar and instant online booking — convert on the spot, at 10 p.m., without a phone call. The inspector whose site says 'call for pricing' is asking a person with a deadline to do extra work, and they won't.
The sample report is the product demo of this trade, and most inspectors bury it or skip it. A buyer can't watch you inspect, but they can read what you write — and a clean, photo-rich sample report with clear summaries beats every credential on the page, because it's the thing they'll actually receive for their money. Behind the buyer stands the agent, the real referral engine of the business: agents recommend inspectors who are easy to schedule, fast with reports, and calm in their findings, and they check your site before adding you to their shortlist. Add the ancillary menu — radon, termite, sewer scope, pre-listing inspections — priced and bookable as add-ons, and the average ticket climbs without a single extra phone call.
The four ways inspection websites lose money
We've audited hundreds of home inspection company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
No online booking in a deadline business
The buyer is choosing at 10 p.m. with a contingency clock running, and your site says 'call during business hours.' The inspector with a live calendar and instant booking wins that customer while your voicemail light blinks — availability is the product, and the site has to sell it.
Prices hidden in a price-driven decision
Inspection pricing is nearly standard — $350–$600 by square footage in most markets — and every buyer compares it. Hiding yours doesn't make you look premium; it makes you the extra phone call a person with nine days left doesn't make.
No sample report anywhere
The report is the product, and the buyer has never seen one. A downloadable sample — clean layout, photos, plain-English summary — is the single strongest proof an inspector can show, and most sites don't show it. Whoever does looks instantly more professional.
The agent lane doesn't exist
Agents drive most inspection volume and recommend whoever makes them look good — fast scheduling, same-day-or-next-day reports, findings delivered without panic. A site with nothing that speaks to agents leaves the biggest referral channel in the trade to chance.
The vibe we'd build for a home inspection company
Inspection is bought at 10 p.m. against a contingency clock, so the vibe is calm competence at speed — flashlight-in-the-attic teal and clean report white, a live calendar where the slogan would be, and a sample report one click away. Nothing decorative; everything answerable tonight.
Built for how a home inspection company actually wins work
An inspection website has to close a same-evening decision made under deadline, so everything we build removes a reason to keep comparing.
Instant online scheduling
A live calendar with real availability and booking in under two minutes, sized and priced by square footage. The contingency clock is the whole psychology of this purchase — the site that can be booked tonight beats the one that answers tomorrow.
Published pricing by square footage
A simple table: base inspection by home size, add-ons priced next to it. It answers the first question every buyer has, matches how this service is actually shopped, and quietly filters out nothing — inspection buyers aren't price-shopping down, they're confirming you're normal.
A sample report front and center
A real (anonymized) report the buyer can open before booking — photos, severity summaries, plain English. It's the product demo, the professionalism proof, and the thing that separates you from the inspector whose deliverable is a mystery.
An add-on menu that raises the ticket
Radon, termite/WDO, sewer scope, mold, pre-listing inspections — each explained in a sentence, priced, and bookable in the same flow. Buyers add $150–$400 of services when adding them is a checkbox instead of a second phone call.
An agents page
Turnaround commitments, scheduling ease, how you deliver findings without blowing up deals — the things agents actually care about, said plainly, plus a fast way to book for clients. The referral engine of the trade deserves its own lane.
Credentials without the alphabet soup
License numbers, InterNACHI/ASHI certification, insurance, years and inspection count — presented as trust signals a civilian can parse, not a wall of acronyms. Enough to reassure, placed where the booking decision happens.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Home Inspectors websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Almost all my work comes from agent referrals. Why does my website matter?
Because the referral isn't the decision — it's the shortlist. Agents hand the buyer two or three names, and the buyer picks by visiting the websites that same evening. If your site has no pricing, no booking, and no sample report, the referral you earned converts for the inspector whose site closes. And agents themselves audit your site before recommending you: a modern site with instant scheduling makes you the easy name to give, which is how you get onto more shortlists in the first place.
Should I really publish my prices when competitors can see them?
Your competitors already know your prices — this market has no secrets. The person who doesn't know them is the buyer with nine days on the clock, and for them an unpriced service is friction at the exact moment they're comparing you against someone transparent. Inspection pricing clusters tightly in every metro; you're not protecting an edge by hiding yours, you're just volunteering to be the harder option. Publish the table, put booking next to it, and win the evening.
Won't a detailed sample report scare buyers into thinking I'll kill their deal?
The opposite — vagueness is what scares people. A good sample report shows severity tiers: here's what's urgent, here's what's routine maintenance, here's what's cosmetic. That's exactly what a nervous first-time buyer wants to see, and it's what agents want too — an inspector who contextualizes findings instead of delivering forty pages of undifferentiated alarm. The inspectors agents quietly stop referring aren't the thorough ones; they're the ones whose reports read like evacuation orders. A calm, clear sample proves you're neither careless nor hysterical.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild with full SEO in 7 days, $3,800 for up to 20 pages with a blog, lead forms and integrations in 14 days, and $8,000 for 100+ page builds with a custom hero video, calculators and lead funnels. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your home inspection company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.
Got it. Your teardown is on its way to — we reply within 24 hours.