You keep a thousand lawns alive all summer. Your website goes dormant year-round.
Irrigation is really two businesses — the $3,500–$8,000 install that wins the customer, and the startups, repairs, and winterizations that keep them for a decade — and most irrigation sites serve neither. The install shopper finds no prices and no proof; the service customer finds no way to book a blowout without a phone call. We rebuild irrigation sites around online scheduling and service plans, so the routes fill themselves and the install pipeline runs all year.
The economics of irrigation live in the calendar. Spring startups and fall winterizations compress hundreds of visits into a few brutal weeks, and every one booked by phone costs office time you don't have in exactly those weeks. This is the most bookable trade in home services — a blowout is a known service at a known price ($75–$150 in most markets) on a route you're already running — and yet most irrigation sites still funnel everything through a contact form and a callback. Online scheduling isn't a nicety here; it's the difference between an office drowning in October voicemail and a route sheet that fills itself while you sleep. The company whose site says 'book your winterization — pick a week' keeps customers the phone-tag companies lose annually to whoever answered first.
The install side is a different buyer on a different clock. A new system is a $3,500–$8,000 considered purchase, researched over weeks: zones and coverage, drip for the beds, and increasingly the smart-controller pitch — weather-based watering that trims the water bill and satisfies the local watering restrictions. Install customers want ranges, want to understand what a system includes, and want proof you'll still exist at winterization time; the service history on your site is that proof. And the glue between the two businesses is the service plan: startup, mid-season check, and blowout bundled at one annual price. Sold on the website at the moment of install, it converts a one-time job into a decade of routes — which is where this trade actually makes its money.
The four ways irrigation websites lose money
We've audited hundreds of irrigation company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
No online booking for routine services
A winterization is the same service at the same price on a truck already in the neighborhood — the most schedulable job in home services — and your site makes them call. In blowout season, that's hundreds of avoidable phone calls, and the customers who hate calling quietly drift to the company with a booking button.
Install and service mashed together
The homeowner pricing a $6,000 system and the customer who needs a broken zone fixed before vacation are different buyers on different clocks. One page addressed to both serves neither — and Google can't rank the mush for either search.
Service plans don't exist on the site
The annual plan — startup, check, blowout — is the whole retention model of this trade, and most sites never mention it. Every install that leaves without a plan attached is a customer you'll re-win by phone every October, or lose to whoever offers the bundle.
The water-savings story is untold
Smart controllers, drip conversion, watering restrictions, rebates from the water utility — this is what half of modern irrigation customers are actually searching for, and it's a page most competitors don't have. It also reframes a sprinkler company as the water-efficiency expert, which wins the bigger properties.
The vibe we'd build for a irrigation company
Irrigation is a green-lawn promise run on a route calendar, so the vibe is early-morning water — backlit spray arcs over deep green, dew and cool teal, with a booking button doing the work a phone tree used to. Fresh, technical, and schedulable in under a minute.
Built for how a irrigation company actually wins work
An irrigation website has two jobs — make routine service bookable without a phone call, and make the install pipeline run year-round — and everything we build serves one of them.
Online booking for startups, blowouts, and repairs
Pick a service, see the price, pick a week — done. It empties the October voicemail box, fills route sheets by neighborhood, and keeps the customers who would rather do anything than make a phone call. The single highest-leverage build in this trade.
A service plan sold on the page
Startup, mid-season check, winterization at one annual price, with sign-up online. It's the retention engine of the business, positioned where every install customer and every one-off blowout customer can say yes to it in thirty seconds.
An install lane with honest ranges
'A typical residential system here runs $3,500–$8,000 depending on zones and lot size' — plus what a system includes, how installation works, and finished-yard proof. Qualifies the shopper and starts the relationship that service revenue lives on.
A smart-controller and water-savings page
Weather-based controllers, drip conversion, utility rebates, watering-restriction compliance. It captures the search half the market is doing now, ranks where competitors have nothing, and positions you as the expert instead of the guy with a trencher.
A repairs page that triages
Broken heads, dead zones, leaks, controller trouble — each named, with what a service call costs and how fast you can come. Repair searches are the highest-intent traffic an irrigation site gets; a page that answers them books itself.
Neighborhood route pages
A page per community you serve, tied to booking by area. Route density is the profit math of this trade — the site should actively build it, filling adjacent addresses in the same week instead of scattering trucks across the metro.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Irrigation & Sprinkler Systems websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Blowout season already books itself out. Why do I need online scheduling?
It books out through your office, one call and three voicemails at a time, in the exact weeks your people have the least slack — and every year some regulars drift away because a competitor's postcard arrived before your callback. Online booking moves that entire load to a button: customers self-schedule into the weeks you've opened by neighborhood, the route sheet builds itself, and your office handles exceptions instead of everything. You're not creating demand; you're deleting the friction that leaks it.
Installs make me more per job than service ever will. Why push service plans?
Because the install happens once and the plan pays for a decade. A $6,000 install is great revenue; the same customer on a $250–$350 annual plan is better business — predictable spring and fall routes, repair work that defaults to you, and a customer who never takes three bids again. Plans also smooth the cash flow this trade's seasonality mangles. The site should sell the install and attach the plan in the same flow, because the customer will never be more ready to say yes than the week the system goes in.
Can a website really sell a $6,000 install, or is that always an in-person job?
The site doesn't replace the property walk — it decides who gets to do it. An install shopper collects two or three bids, and the companies with honest ranges, a clear picture of what a system includes, and evidence of a real service operation are the ones that make the bid list. The company whose site is a phone number gets skipped by the researcher who's doing all of this at night. You close in the yard; the website determines whether you're standing in it.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild with full SEO in 7 days, $3,800 for up to 20 pages with a blog, lead forms and integrations in 14 days, and $8,000 for 100+ page builds with a custom hero video, calculators and lead funnels. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your irrigation company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.
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