They've slammed the door on three solar salesmen. Your website is the fourth knock.
Solar is a $20,000–$40,000 considered purchase sold by an industry that pitches like timeshares. Homeowners research for months, distrust every claim, and buy from the installer who shows the math. We build solar sites that publish pricing, run payback numbers on real local utility rates, and let transparency do the selling the door-knockers can't.
Solar has a self-inflicted reputation problem. The door-knockers, the '$0 down' robocalls, the sales orgs that subcontract the actual install to whoever's cheapest that week — homeowners have learned to treat every solar pitch as a trap. Which is brutal, because the product underneath is genuinely good: in most sunbelt metros a system pays for itself in seven to ten years, and your customer already knows the neighbor's electric bill dropped.
That distrust is your opening. The installer who publishes per-watt pricing, explains financing without fog, and shows payback math built on the local utility's actual rates doesn't look like a salesman — he looks like the only honest company in the category. In solar, transparency isn't a nice touch. It's the entire competitive position.
The four ways solar websites lose money
We've audited hundreds of solar company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
Your website pitches like the door-knock
Urgency banners, '$0 DOWN' starbursts, a quiz that demands a phone number before it shows anything. The customer came to your site to escape that pitch — and you just confirmed every suspicion they walked in with.
No math anywhere
It's a $30,000 decision and the site won't say what a system costs, what it produces, or when it pays back. Homeowners who can't find numbers assume the numbers are bad.
Financing is a fog bank
Loan, lease, PPA — three completely different deals with completely different math, and most solar sites blur them into 'flexible financing options.' The vagueness reads as a trap, because in this industry it often is.
Indistinguishable from the sales orgs
No license number, no NABCEP certs, no crew photos, no local installs. The homeowner can't tell whether you put panels on roofs or just sell leads to whoever does — so they assume the worse one.
The vibe we'd build for a solar company
Solar's reputation was set by guys with clipboards. The vibe we'd build is the opposite: graphite calm, sun-gold restraint, and the payback math sitting where the hype usually goes.
Built for how a solar company actually wins work
Solar customers research for months and trust nothing. Every page we build hands them a number the door-knockers wouldn't.
Per-watt pricing, published
Real installed-price ranges for typical system sizes. The installer who shows a number first becomes the baseline every other quote gets judged against.
Payback math on your utility's rates
A page that runs the numbers against the local utility's actual rates and escalation — not a national average. This is the page that converts the spreadsheet researcher.
Financing explained like an adult
Own vs. loan vs. lease vs. PPA, with honest pros and cons and who each one is actually for. Clarity here is rarer than a good price.
Local installs as proof
Real roofs in named neighborhoods, with system size and production numbers. A customer who finds a system two streets over stops researching.
Credentials that separate you from the middlemen
NABCEP certification, electrical license, in-house crews, workmanship warranty — the screen homeowners use to filter installers from sales operations, answered up front.
Research pages that catch them early
Net metering rules, battery storage, roof-age questions, your state's incentives — the searches homeowners run months before they're ready to buy.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Solar Installers websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Everyone in solar hides pricing. Won't publishing ranges hurt us?
The opposite — in a category where everyone hides the number, the company that shows one owns the customer's trust and becomes the anchor every competing quote is judged against. Published ranges also pre-qualify: the calls you get are from people who've seen the math and still want to talk. That's a better afternoon than chasing quiz leads.
We buy leads and run door-to-door. Why does the website matter?
Because every lead you buy and every door you knock gets researched before it signs. The homeowner Googles you that night — and if the site looks like just another sales operation, the deal you already paid for dies quietly. A site with pricing, credentials, and local installs is what closes the pipeline you're already generating.
Incentives and net-metering rules change constantly. Won't the site go stale?
The rules pages are built to be updated in minutes, not redeveloped — and staying current is the point. An accurate page on your state's net-metering policy beats the stale national content mills precisely because nobody local maintains one. You send us the change, we ship it the same week; after the first 30 days it's a flat-rate edit.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild in 7 days, $5,000 for up to 20 pages with a blog and integrations in 14 days, and $15,000+ for 100+ page builds. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your solar company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.