Homeowners want a price per foot. Your website makes them call to ask.
Nobody buys a fence on impulse — they measure the yard, Google 'wood fence cost per foot,' and shortlist the two companies that gave them a number. If your site answers that question with a ballpark and big photos of real local fences, you're on the shortlist before your competitors know the lead exists. We build fence sites that do exactly that.
Fence work rides the housing map. Every new subdivision is a wave of builder-grade fences going up — and eight to ten years later, the same streets re-fence almost in unison as the cheap pickets gray out and the posts heave. The companies winning those waves rank in the specific suburbs where the houses are, with pages that show real fences on streets the customer recognizes. A single 'Service Areas: the greater metro' line captures none of it.
And the buying process has changed: the homeowner arrives with a linear-foot measurement and a price question, because that's what every cost guide trained them to do. The fence company that publishes honest per-foot ranges — wood, vinyl, aluminum, chain-link — collects the lead at the research stage. The one that says 'free estimates, call today' is asking for a driveway appointment the customer isn't ready to give.
The four ways fence websites lose money
We've audited hundreds of fence company sites. The same problems show up over and over — and every one of them costs you a customer who was ready to pay.
No answer to the per-foot question
'Fence cost per foot' and its variants are the biggest searches in your trade, and the cost-guide websites are eating them. A site with no numbers loses the lead before you knew it existed — to a blog that doesn't even install fences.
Every material mashed onto one page
The cedar-privacy buyer, the vinyl-HOA buyer, and the chain-link-for-the-dog buyer are three different customers with three different budgets. One 'Fencing Services' page ranks for none of those searches and speaks to none of those people.
No real fences in real yards
A fence is a visual product sold by a site with no photos of your work. Every install you've finished is on a street in your service area — a gallery of them outsells any paragraph ever written about 'quality craftsmanship.'
Nothing about HOAs
In the newer suburbs — exactly where the re-fencing waves hit — the HOA approval is the homeowner's biggest headache. A site that's silent on heights, approved styles, and paperwork misses the easiest trust-builder in the trade.
The vibe we'd build for a fence company
Fence buyers show up holding a tape measurement and a price question. The vibe: fresh cedar stain, hedge green, galvanized silver — and a per-foot number doing the selling before the truck rolls.
Built for how a fence company actually wins work
Fence customers arrive with a tape measurement and a price question. The site answers it, shows the product, and books the estimate — in that order.
Ballpark pricing per foot
Honest ranges per material, with the variables explained — height, grade, gates, tear-out. The page that wins the lead while your competitors wait for the phone to ring.
A page per material
Cedar privacy, vinyl, aluminum, wrought iron, chain-link — each with per-foot ranges, lifespan, honest pros and cons, and photos. Each one ranks on its own and pre-sells its own buyer.
Local project gallery
Real installs organized by material and neighborhood. 'That's two streets over' closes harder than any review — and feeds the suburb pages at the same time.
HOA help content
Common height limits, approved styles, and what the approval packet needs — plus an offer to handle the paperwork. The page that wins the planned-community customer nobody else is talking to.
Suburb pages on the growth map
A page per suburb you serve, weighted toward the new-construction and 8-to-10-year-old subdivisions where fence demand actually lives.
Builder and commercial lane
A separate pitch for builders, HOAs, and commercial properties — volume contracts shop on capacity and proof, not per-foot price, and they need their own page.
Old site gone, new site live, in 7 days.
Audit & quote
60-minute call. We tell you exactly what's broken and lock a fixed price before you hang up.
Design + copy + SEO
You watch the real site take shape in the browser. We write the copy and wire the schema.
You review, we polish
One round of revisions, applied the same day. No tickets. No project-manager relay.
Launch — you keep the keys
Your domain, your hosting, your code. No platform lock-in, no retainer, no hostage situation.
Fence Companies websites, built market by market
Everything happens over a call and a shared screen — no office visit, no markup for geography. These are the markets we focus on:
Before you call
Won't publishing per-foot prices get us undercut?
The cost-guide sites already published the numbers — yours just aren't in the conversation. Honest ranges with the variables explained ('6-foot cedar privacy: typically $38–$55 per foot installed, depending on grade and tear-out') win trust, filter the customers shopping purely on price, and get you the estimate call. The competitor undercutting you was going to do that anyway.
Material prices move around. How do we keep the site current?
That's why we publish ranges, not quotes — a range built with room for normal lumber and vinyl swings stays true for a year or more. When the market genuinely moves, updating the numbers is a five-minute edit, free in the first 30 days and flat-rate after. The estimate stays the place where exact pricing happens.
Most of our work comes from builder contracts. Do we need this?
Builder work is exactly why — it concentrates your installs in specific subdivisions, and every fence you put in is seen by the neighbors who'll be re-fencing on their own dime. A site with suburb pages and a gallery of your builder work converts that visibility into retail leads at better margins. It also gives the next builder who vets you something other than a Facebook page to find.
What does it cost, exactly?
Three fixed packages: $1,500 for a 5-page rebuild in 7 days, $5,000 for up to 20 pages with a blog and integrations in 14 days, and $15,000+ for 100+ page builds. The quote we send before you sign is the number on the final invoice — no scope-creep charges, ever.
Ready to bulldoze your fence company's website?
Tell us your domain. We'll send a brutal audit of what's broken, with a fixed quote to fix it. No sales call required.